Why does a Place or Business need a custom Local feed?
One of the first questions we get is Why is a custom local feed needed? Will our Facebook page do?
Our answer is that while Mobi Local uses Facebook pages and current ATOM/RSS feeds to show information about a place, a better choice is to create a custom local feed using the web tools of your choice.
There are couple of reasons
1. Facebook page feeds are oriented towards social. The goal behind them is brand promotion and interacting with Customers socially. When someone is seeing your Local feed they are already near your location, you need to get them in your store by offering them something interesting to engage them.
2.If the customers are in your store, the Local feed allows you to sell items via Apple Pay, create Passbook coupons, create Calendar events, etc. Basically, the Local feed allows you to interact with your customers on their mobile phones and automate services that you offer.
One of our scenarios is using Apple Pay in a Cafe
Currently, as a customer, when you enter a café, you need to stand in line, wait your turn, order, pay, wait to pick up items, find a place to sit. As a Store Manager, Employees are tied up with the cash registers instead of fulfilling orders.
Using Mobi Local with a Cafe that has it own Local Feed, a customer, you pick a spot to sit and using your iPhone home screen, you pull up the Café’s menu and order and pay using Apple Pay. When your order is ready, your are notified and can pick it up. No Lines. Store Managers can focus the employees on making the best coffee instead and automate order and payments transparently.
Get started with supporting